Search Engine Optimisation Overview

Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a web site from search engines. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, regional or local search and industry-specific search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and code or HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Here at ICD we offer a service to our clients to help them maximise their exposure to search engines and directory services, unlike many others we do not make promises that we cannot achieve, we will not tell you that we can get you to the top of a search engine for a particular keyword or phrase and and we will not expect you to change the content of your website into something that only search engines can make sense of.

Instead we will provide a report based on your existing website and its content, highlighting the areas that can be improved upon, we then will look for a list of keywords and phrases that are commonly used to search for your business, product or service, we then provide you with a list of modifications that should be made to your content to help reflect the requirement and to utilise the search terms.

We also assist our clients with promoting their websites using the many directory services that are available and give advice concerning link exchanges, link farms and advertising. We also help our clients maximise their use products such as Google adwords and Google Adsense.

Our prices refect the service we offer and as such we will not expect you to pay anything until you have seen the results of our work, our serivce is charged at a rate of £35.00 per hour, the average cost per client to the point whereby they are very happy with the results and are able to carry on the maintenance themselves is around £300, should the client wish for ICD to continue the monitoring and maintenance of the optimisation then an additional charge of £25.00 per month would also be incurred.

The monthly maintenance plan is very simple, we will produce a report showing your progress and postitioning for your chosen keywords and make minor changes where required to maintain and improve your position, we will also look at new technologies and services that may be available and include your website in these where possible and applicable.

For more information or just a informal chat regarding the world of Search Engine Optimisation please contact our team on 0117 907 1880 or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it

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